Introduction to Business and Enterprise This course provides students who have little to no background in business with a broad overview of business and enterprise in the economy. Students will learn about types of enterprises and a functional framework for understanding a business, including strategy, finance, production, and marketing.  This framework will be used to analyze various businesses and non-profits, exploring the advantages and disadvantages of various structures. The course will give overviews of accounting and entrepreneurship, and explore policy and philosophical debates about the morality of for-profit business and the need for corporate responsibility.

Marketing: Formulation, Methods, and Research Marketing is both a qualitative and a quantitative discipline.  It is one of the rare business fields that actively draws upon and integrates the creative and analytical components of the liberal arts tradition.  In this course students will be exposed to a broad overview of marketing principles, focusing on the application of marketing theory to for-profit, not-for-profit, and the public sectors. Cause marketing and social marketing techniques will also be discussed to determine their utility in combating social ills and promoting favorable public health behaviors and outcomes.  As the implementation of marketing programs is undergoing a massive transformation from conventional to digital media, students will be exposed to digital designing and marketing, which are driven by a sound understanding of consumer segmentation, brand positioning, distinct product benefits, and relevant in-market executions. (INTD 0120) Introductory statistics course recommended.

Management, Enterprise, and Business What does it mean to lead or manage a business, non-profit or any other enterprise, and how does one go about doing it?  Drawing on different management theories, this course will explore games and "tactics" deployed by organizations.  We will leverage basic industrial organization frameworks from economics (eg. hold-outs, switch costs, network effects, economies of scope, etc) to decipher organizational behavior.  In addition, we will review case studies of organizations facing serious management challenges and explore how those challenges could be addressed (INTD0120 or by waiver).

Amitava Biswas

Reviews and ratings for Amitava Biswas at Middlebury College.Amitava Biswas teaches Intro Business & Enterprise, Marketing, Management and Enterprise and more.  Explore top rated instructors and find the best for you.Is Amitava Biswas good ? Find out on MiddCourses.

I absolutely loved this class and learned so much. So many different important topics were discussed and gave me a much better understanding of what really goes into the framework of a business and related fields. I have used many of these skills for various outside projects so this was a great course to take with you into your career. 

Professor Bissau is quite knowledgeable about the content being taught, and his experience comes through in his lectures. He covers a wide variety of topics over the semester, uses real world examples, and also teaches basic excel skills.

The course is a basic outline of marketing without ever digging too far past the surface. It's engaging and he creates weekly activities and games to do in class. The homework is almost entirely effort based and is genuinely fun to do at times.