Amitava Biswas

A marketing class typically covers a wide range of topics related to advertising, promotion, and sales of products or services. The course usually provides an overview of the principles and practices of marketing, including market research, segmentation, targeting, and positioning. Students may also learn about consumer behavior, pricing strategies, product development, branding, and distribution channels. In a marketing class, students are often exposed to case studies and real-world examples to illustrate the concepts and theories presented. They may also work on group projects, presentations, and assignments to develop practical skills and apply their knowledge. The effectiveness of a marketing class largely depends on the instructor's teaching style, the quality of the course materials, and the level of student engagement. A good marketing class should challenge students to think critically and creatively about marketing problems and provide them with the tools and resources to develop effective marketing plans. Overall, a marketing class can be a valuable experience for students interested in pursuing a career in marketing, advertising, or related fields. By learning the fundamentals of marketing, students can gain a solid foundation that prepares them for the challenges of the rapidly changing business world.

A marketing class typically covers a wide range of topics related to advertising, promotion, and sales of products or services. The course usually provides an overview of the principles and practices of marketing, including market research, segmentation, targeting, and positioning. Students may also learn about consumer behavior, pri …Read more

I enjoyed the surprisingly manageable workload, and seeing as it is Middlebury's ONLY marketing class I am VERY glad it is offered. I definitely learned a lot about marketing and got to actually experience the process of working with a company, which is unique for Middlebury courses. However, the learning structure of the course was a mess. I was never sure how much I was supposed to know, or if the textbook mattered. Lectures felt rushed and scattered.

I enjoyed the surprisingly manageable workload, and seeing as it is Middlebury's ONLY marketing class I am VERY glad it is offered. I definitely learned a lot about marketing and got to actually experience the process of working with a company, which is unique for Middlebury courses. However, the learning structure of the course was …Read more

I thought Biswas was an extremely good and interesting teacher. If you get the chance to sit down with him, you’ll realize he has such an amazing career path, from doctor to consultant. He does move at a fast pace on certain topics, but he explains everything you need about each sections. The grade in this class is effort based, meaning you kinda choose the grade you want to have. If you do extra work (which is not extremely hard) you can get an easy A. The course content itself is super interesting and definitely useful if trying to go into business or finance. Highly recommend

I thought Biswas was an extremely good and interesting teacher. If you get the chance to sit down with him, you’ll realize he has such an amazing career path, from doctor to consultant. He does move at a fast pace on certain topics, but he explains everything you need about each sections. The grade in this class is effort based, mean …Read more