Introduction to Business and Enterprise This course provides students who have little to no background in business with a broad overview of business and enterprise in the economy. Students will learn about types of enterprises and a functional framework for understanding a business, including strategy, finance, production, and marketing.  This framework will be used to analyze various businesses and non-profits, exploring the advantages and disadvantages of various structures. The course will give overviews of accounting and entrepreneurship, and explore policy and philosophical debates about the morality of for-profit business and the need for corporate responsibility.

Numbers & Narratives: Human Stories in Business Data In this course we combine the rigor of business analytics with the depth of the liberal arts, unveiling the human tapestry behind the data. We will breathe life into numbers through storytelling, crafting compelling narratives from financial reports, using ethical frameworks to evaluate operational efficiencies, and weaving historical and cultural insights into marketing campaigns. Students will learn how to translate complex data into impactful narratives, how to uncover biases and ethical dilemmas embedded in data, how to infuse empathy and understanding into analytical models and how to bridge the gap between quantitative and qualitative worlds, speaking the language of both data and humanity. No coding or past experience required but you will need access to Microsoft Excel.

Marketing: Formulation, Methods, and Research Marketing is both a qualitative and a quantitative discipline.  It is one of the rare business fields that actively draws upon and integrates the creative and analytical components of the liberal arts tradition.  In this course students will be exposed to a broad overview of marketing principles, focusing on the application of marketing theory to for-profit, not-for-profit, and the public sectors. Cause marketing and social marketing techniques will also be discussed to determine their utility in combating social ills and promoting favorable public health behaviors and outcomes.  As the implementation of marketing programs is undergoing a massive transformation from conventional to digital media, students will be exposed to digital designing and marketing, which are driven by a sound understanding of consumer segmentation, brand positioning, distinct product benefits, and relevant in-market executions. (INTD 0120) Introductory statistics course recommended.

Management, Enterprise, and Business What does it mean to lead or manage a business, non-profit or any other enterprise, and how does one go about doing it?  Drawing on different management theories, this course will explore games and "tactics" deployed by organizations.  We will leverage basic industrial organization frameworks from economics (eg. hold-outs, switch costs, network effects, economies of scope, etc) to decipher organizational behavior.  In addition, we will review case studies of organizations facing serious management challenges and explore how those challenges could be addressed (INTD0120 or by waiver).

Amitava Biswas

Reviews and ratings for Amitava Biswas at Middlebury College.Amitava Biswas teaches Intro Business & Enterprise, Business Analytics, Marketing and more.  Explore top rated instructors and find the best for you.Is Amitava Biswas good ? Find out on MiddCourses.

Professor Biswas is a veteran of the corporate world with an elite career path prior to becoming a professor at Middlebury. You will leave this course equipped with proficiency in excel and a deep understanding of the three financial statements. Group work was super fun and the class had a very upbeat dynamic throughout the semester.

I find this course very helpful because it covers a lot of practical areas in business analytics. The practices and projects in this class definitely trained my Excel and teamwork skills, which were very helpful. To understand what's going on, IMO it is helpful to have some business background and knowledge before you take the class as it is fast-paced, especially at the start.

This course was awesome and so was the professor. I was interested in business classes outside of economics and I was fun! we got to do a final group project and when I took it the night class was optional only for additional help.