Tom Palmer

Absolutely amazing J-Term course. Palmer is a fantastic professor with a wealth of experience in marketing. Classes were very interesting, and the 3-hour lecture time often flew by. Could not recommend this class enough, as the material is easily applicable to all majors. I had a great time.

First and foremost, this class is immensely valuable in terms of understanding how us consumers are marketed to. The class if relatively light in terms of workload, but if you properly engage with the material, you get the opportunity to identify just how much your daily life is affected by the concepts presented in the course. You also get the opportunity to make a pitch yourself, which is the bulk of the work and quite fun to do as you apply the strategies you learned about during the course. On the professor side, professor Palmer is extremely kind and understanding, making the class atmosphere very comfortable, and his enthusiasm for the course content really inspires the entire class to engage with the material fully.

First and foremost, this class is immensely valuable in terms of understanding how us consumers are marketed to. The class if relatively light in terms of workload, but if you properly engage with the material, you get the opportunity to identify just how much your daily life is affected by the concepts presented in the course. You a …Read more

Palmer was a great professor. He's a Midd alum, and clearly loves all things Middlebury. He's dedicated to the field of Marketing, and provides tons of resources that can be applicable both in class and in real world settings. Given Middlebury doesn't have a business/marketing focused major, this is definitely a great class to take if you have any interest in the field!